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Josh Oelrich
My Professional Story
I am an unusual breed, as I have experience in many varied roles that make me a well-rounded and unique asset within the industry. My professional career began in technical support, and within ten years, I advanced to the escalation engineer level within the world of SAN and WAN. While in this role, I also trained global sales teams, partners and even wrote curriculum and a certification exam for one of their cutting-edge solutions.
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Then, I transitioned into a lab manager role where I organized, designed a structured cabling system for and upgraded a 75-rack solutions lab to a showcase level. After that I moved into technical marketing and began performing more demonstrations, creating technical content and analytical tools for my technical marketing, competitive and sales teams.
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Because of my experience building a lab, installing and configuring the hardware, cabling everything cleanly and demonstrating solutions, a new role was created for me within Brocade's Executive Briefing Center with a plan to leverage my unique skills to build a small lab and provide technical and hands-on demos to key prospects, VIPs and partners.
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I expanded on these skills at the Visa headquarters in San Francisco where I assisted in creating/managing a compelling multi-million dollar customer experience, that included biometrics, retinal scan ATMs, a virtual shopping wall, a state-of-the-art conference/presentation room and a 7-projector curved video wall. I presented to and provided demos for large groups, including government delegates, CxOs and technical advisors.​
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Next was Juniper Networks where I spent half my time managing their customer experience and enhancing their networking demos targeted for the various interactive stations around the 2-story EBC. The other half of my time there I was managing, configuring and troubleshooting a 4 rack setup for a large technical writing group. I also assisted in writing and presenting technical training and in creating reference documentation.
I was then given an opportunity to be the Technical Marketing Director for a small cabling company. I created and maintained an 8 rack showcase setup and briefing space that was utilized for VIP, sales and partner demos by bay area and remote team members. I gained valuable experience leading out on marketing campaigns, press releases, technical documentation, local and remote demonstrations and video collateral creation for the website.
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Then came a new role as a Solution Engineer working in Cybersecurity at Bitglass (Forcepoint). I learned all about CASB, DLP and SWG and was in charge of running Proofs-of-concept, sharing demos and meeting a quota. I also created compelling demo videos on their solutions that were posted on the company website.
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Then I decided to take on a Technical Marketing Engineer role at Appgate and learned much about Cybersecurity, Zero Trust, SDP and Kubernetes. I created videos, solution guides, competitive content and whitepapers. With this role, I again had my own cloud environment where I could test solutions and create data-driven stories that resonated with customers, partners and prospects.
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Zscaler afforded me an opportunity to create some compelling videos, blogs and presentations and to be a key contributor on the One True Zero marketing campaign, which has been presented to hundreds of influencers around the world. My hands-on experience, knowledge and understanding of Cybersecurity increased substantially, as it relates to cloud security, ransomware, phishing, sandboxes, deception and zero trust through this opportunity.
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My time at Cabling123 as a VP of Marketing allowed me to lead a team within the organization as a content marketing manager, brand strategist, marketing campaign designer, website deployment specialist, video creation expert and demonstration presenter in the digitalized data center and innovative structured cabling solutions space.
Everything I have ever done during the course of my unique career has been focused on the customer and their experience and I am able to create any type of beneficial customer asset or present to a group of technical advisors or executives and tell a relatable story that will compel and interest them in investing in the company I represent.